The Science of Cosmetics
They call to us with a siren’s song from the pharmacy shelf. Alluringly packaged in pure and clinical colours, the beauty creams and serums promise to erase the very signs of ageing. They’re hard to resist. And when, despite our better judgment, we zoom in for a closer look, the elegant embossed gold-lettering reveals a dazzling list of scientific claims. Everything from ‘cellular renewal’ and ‘DNA protection’ to lists of complex chemical formulations and biological buzzwords.
But is it really science or just pseudo-scientific snake oil?