“Cosmetics gives a direct sales a twist: No parties to host (Home Parties are still a big part of this but now Online Parties give even more opportunities).
A cosmetic company growing fast on the strength of its premier product 3D Fiber Lashes mascara. A hot-selling mascara with social media as the sales platform. The company is selling 16, 000 units a day.
A cosmetics company has put a new spin on its direct-sales business, allowing sellers to work through social-media platforms instead of the typical in-home parties and paying their commission immediately.
YouTube has turned people into celebrities. Some have become millionaires thanks to advertising and even brand-sponsored videos.
It also says almost 260,000 women, plus some men, have signed on as salespeople since the company’s 2012 founding.
A created a system allowing for virtual parties, with multi-day selling periods during which independent sales reps and party hostesses reach out via Facebook, Pinterest, Twitter and Google+ and link to deals. Orders are fulfilled as soon as they are placed online. And the hostess is instantly credited with rewards to be used when she places her next order.
The trade group Direct Selling Association reports that more than 18 million Americans, 75 percent of them women, generated $34.5 billion in such sales in 2014.
Sellers can recruit hostesses to invite guests to online parties and earn rewards toward product purchases. Sales reps earn 20 percent to 30 percent of sales.
After a customer places an order, the hostess earns a reward of instant purchasing credit from the sale. The salesperson gets paid within three hours.
“In the beginning, this concept was criticized by people saying ‘Why would you pay them before you could pay yourself?’” pointing out that credit card companies can take days to pay merchants. “Oftentimes they need to buy diapers or put food on the table. We want to empower them and said ‘If you need money today, go sell something today.’”
Salespeople pay for a kit to get started, and the online sales model means that they needn’t buy and hold inventory.
Women are “running their entire business online and from the smartphone. “Many don’t even have a computer.”
Cheryl V. Jackson is a freelance writer.”
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